THE ART OF SHOE CUSTOMIZATION

Zapalmansa is a Spanish company specializing in luxury footwear. Exclusive shoes manufactured by the artisans from the small town of Almansa, one of the hotbeds of the Spanish shoe industry.

Born in 2002, they design their premium products for the European market. The manufacturing process is based on a double stitching aimed at isolating the shoe, while also preserving any piece of it from detaching. While manufactured by artisans, a team of designers ensure that the shoes have a traditional, elegant but modern look.

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Zapalmansa makes every shoe from a selective set of leathers and materials for every piece of the shoes, including the soles. As if this was not enough, each shoe has the name of the client embossed in its inside. Personalized exclusivity, 100%.

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These aspects, with a deep knowledge on satisfying client wishes, result in some of the most exclusive and perfect shoewear in the world. The manufacturing process takes about 3 weeks and if the client requires any changes, the company will carry them without charge. From TARIFA and COMPANY we watch gladly how more and more companies invest in personalized exclusivity.

ZAZZLE, MAKE ENGINE

In recent years we have seen how customized offering have increased their supply. The advance of new technologies and their use in the design and production phases, increases the options available to the customer to give a product the fit your needs require.

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Projects develop these customization alternatives trying to offer customers unique products. In some cases, even the product’s production is customizable. This would be the case of Zazzle, the British company whose intention is to ‘create a platform where there is room for all the products of the world’. In other words, the Make Engine is creating the necessary tools so you can create and customize anything you can imagine.

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As a customer, you can access a wide range of products: t-shirts, posters, cards, glasses, pillows … You can navigate their designs to serve you as inspiration, or create your style almost from zero. The personalization process is simple and intuitive, allowing you not only to choose shapes, styles, finishes, colors, textures, but also attach images with your own designs with great freedom to place and position within the design area.

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Despite the high level of customization that some products might reach, the result is my somewhat uneven depending on the product chosen, offering a better finish those who propose a series of combined elements than those fully customizable.

As a designer, Zazzle allows you to focus on creation without worrying about orders or customers. They do it for you! Wait… what? Yes, create your designs on hundreds of products from Zazzle for free and put them on sale. They produce and ship your products to customers who buy them while giving the designer a cut of the transaction.

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Whether you’re a customer or designer, technology turns your creations into reality. Learn more about the company on its website. Make it. Wear it.

SHAPING, THE ART OF HAND MADE

A lover of any variation of surf understands full well the difference between riding the waves on a standard board, or riding with a customized one.

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The artisans always tries to make their next board be the perfect board. A unique model, custom made; like a carpenter or a tailor, but with a much more technical product. This is why the first decision before buying a board should always be choosing between standard or made-to-order.

Tarifa, the small town in southern Spain, has some of the most renowned board shapers in the world. Let’s meet some of them:

Rick Shapes is an Uruguayan who settled in Spain in 1983. He is the man behind Gisela Pulido’s boards, the tarifeña 10 times world kitesurf champion.

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Heading Tarifa Fin Company is Bob the English, the only artisan in the world who still make the fins of its board by hand.

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Finally, we have Dani Vallejo, the person responsible of having Fly Cat make the most spectacular boards on the planet. The attention, details and finish of all of his boards have made professional riders such as Jaime Herraiz their board of choice for all of their competitions.

Standard or made-to-order? You choose.