We thought Instagram was a tool limited to uploading and share pictures and videos with friends, brands or celebrities… but Mercedes Benz has shown is that it’s not just this. The luxury automobile brand has launched its customization engine through the popular social app.
Everything begins at the @gla_build_your_own profile, where you will start your tour to customize the GLA model from the Mercedes Benz lineup.
This interesting functionality, surprising to even the brands followers, is possible through their use of tags within Instagram. Each tag will take you to a new set of options that will give your Mercedes its personality.
Customizaci├│n is revolutionizing not only large luxury firms, but also social networks. Make it. Wear it!