Suited with superheroes by designer Stella McCartney, the new Jaguar XE S chauffeurs the multiple VIP personalities through the streets of Paris during its 2014 Fashion Week.

The collaboration of the British designer is part of the aggressive Jaguar launch campaign for its new XE model. Stella’s vision is full of personality and style, adapting its style to the singular line and body of the XE, and covering the elegant bodywork with super hero figures.


Both Jaguar and Stella McCartney are icons in British design, sharing their commitment to the latest trends. The FEEL XE Experience campaign is the best example of this philosophy.

This project is just a preview before Jaguar reveals all the details of its new line in the Paris Automotive Show next October 2nd.

And you, how would you customize your car? Make it. Wear it.


Motorola has recently launched Moto Maker, a customization engine to create your Smartphone Moto X with a design as unique as yourself.

The platform offer an immense quantity of personalization options, which include wooden finishes, and many cool, neutral and warm colors.

The front only offers a white or black finish, but details, such as the camera trim or the side buttons, allow for almost endless combinations.


One of the most attractive features is the possibility to add an engraving on the back of your phone.


The customization possibilities are not limited to the smartphone’s design, as the platform allows the possibility to create personalized functions, such as the backup for your data, the text on the start-up screen, or the traditional desktop image or Google Accounts.

Are you up for combining your smartphone with your TARIFAs? Explore it here. Make it. Wear it.


Fashion catwalks all over the world leave us with the freshest and fun looks for the Spring-Summer 2015 season. As a key item in any lineup, men’s swimsuits are present in many fashion shows, with prints and patterns in attractive colors designed to make a statement in beaches and pools.

At TARIFA and COMPANY we’ve selected a few looks so you can start shaping your closet to sport the latest trends that are now hitting the catwalk.

Desigual’s Happy Casual finds its greatest exponent on the swimwear line driven by tropical prints or patterns with fruits and birds. Big Hawaiian-style icons, such as Elvis Presley or Thomas Magnum, are the inspiration for this optimistic and relaxed collection.


Dsquared2′s collection presents passion and vitality for the most daring. It flips earthy tones in camouflage prints for fluor tones in their swimsuits and offers various lengths in its designs.


With a lineup that invites for elegant while comfortable looks, Dunhill transmits quality, fresh trends and versatility in its combinations. In more moderate tones, it adds floral prints to its Spring-Summer 2015 proposals.